Canon’s flagship EOS-1D Mark III is the most advanced EOS Digital SLR ever produced. It has a new 10.1 megapixel CMOS sensor (APS-H size) with Canon’s EOS Integrated Cleaning System and a 3.0-inch LCD monitor with Canon’s Live View technology. The 1D Mark III has a redesigned 100% viewfinder, a new 45-point AF system, and can shoot up to 10 fps continuously with a maximum burst of 110 shots. Dual “DIGIC III” Image Processors work in tandem to speed up every process while refining image quality; a new, lighter body has improved weather sealing and shutter durability. Every facet of the EOS experience has been enhanced with the 1D Mark III. It’s the new standard.

*As of July 2009.

Read more at Canon USA

A 10.1 megapixel Canon developed CMOS sensor and DiG!C III Image Processor combine to deliver the high image quality for first time DSLR users. LiveView offers the familiarity of a compact camera, enabling the photographer to preview images in real time and to compose images in confined spaces or over crowds. The EOS 1000D will take first time DSLR users to the next level of photography.

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A 12.2-megapixel Canon developed CMOS sensor and DiG!C III Image Processor combine to deliver the highest image quality for first time DSLR users. With the ability to capture 3.5fps, the EOS 450D is great for fast moving subjects while new features such as live view and continuous shooting on self-timer offer more creative control for the user.

Read more at Canon Australia

A Canon-developed CMOS sensor with 15.1 megapixels, DiG!C 4 Image Processor and ISO speeds expandable to 12800 combine to deliver outstanding images with low noise and natural colour reproduction. Offering key features such as full HD movie recording, automatic image correction tools (Auto Lighting Optimizer and Peripheral illumination correction), with Live View stills and movies with Live Face Detection).

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PRESS RELEASE: The Sigma Corporation is pleased to announce the new Sigma 17-70mm F2.8-4 DC MACRO OS HSM.

This large aperture standard zoom lens offers an aperture of F2.8 at the 17mm focal length and is ideal for many situations such as portraits, sports, macro and general photography. The OS (Optical Stabiliser) function offers the use of shutter speeds approximately 4 stops slower than would otherwise be possible. For Sony and Pentax mount, the built-in OS function of this lens can be used even if the camera body is equipped with an anti-shake function. As the compensation for camera shake is visible in the view finder, the photographer can easily check for accurate focus and ensure there is no subject movement. The maximum aperture of F2.8 produces an attractive background blur and improves autofocus speed.

This lens has a minimum focusing distance of 22cm (8.6 inches) throughout the entire zoom range and maximum magnification ratio of 1:2.7, making it ideal for close-up photography. It is possible to focus as close as approximately 4.7cm from the tip of the lens to the subject making this lens particularly useful for close-up photography.

Three aspherical lenses and one ELD (Extraordinary Low Dispersion) glass element provide excellent correction for all types of aberrations. High image quality is assured throughout the entire zoom range. The Super Multi-Layer Coating reduces flare and ghosting and provides high contrast images. The incorporation of HSM (Hyper Sonic Motor) ensures a quiet and high speed AF. This lens has a rounded 7 blade diaphragm which creates an attractive blur to the out of focus areas of the image. The inner focusing system eliminates front lens rotation, making the lens particularly suitable for using the supplied petal-type lens hood and circular polarising filters.

Credit to Canon Rumors

mylensdb’s take on this lens

The release of Sigma 17-70 OS HSM as the successor of the non-OS version of Sigma 17-70mm f/2.8-4.5 DC Macro HSM. This lens would be a good contender against Tamron’s new 17-50mm f/2.8 VC.

In Canon’s world, it sits in between of the Canon EF-S 18-55mm IS and the Canon EF-S 17-55mm f/2.8 IS lens.

And what’s interesting here is that it can still it’s stabilizing feature when fitted on bodies with built-in stabilizer feature.

Let’s see how it fares when it gets reviewed later on.