Telephoto zoom lenses with tele-macro function, optimized for digital cameras.
The high performance telephoto zoom lens is ideal for digital SLR cameras. This lens has two SLD glass elements in the front lens group and one in the rear lens group It is able to shoot with maximum magnification 1:2 at the focal length of 300 mm. It’s the ideal lens for portraits, sports photography, nature photography, and other types of photography that frequently use the telephoto range.

New coating reduces Ghost and Flare.

The new multi layer lens coating and lens design reduce flare and ghost, which is a common problem with digital cameras and also creates an optimum color balance through the entire zoom range.

It is equipped with three pieces of SLD glass for high image quality

This lens has two SLD (Special Low Dispersion) glass elements in the front lens group and one in the rear lens group, the lens has excellent correction of chromatic aberration through the entire zoom range.

Macro shooting with maximum magnification 1:2

High optical performance is demonstrated throughout the entire zoom range. It also has a switch that converts the lens to macro photography at focal lengths between 200mm and 300mm with a minimum focusing distance of 95cm (37.4 inches). In normal mode the minimum focusing distance is 150cm (59.1 inches) at all zoom settings. Maximum magnification between 200mm and 300mm is 1:2.9 to 1:2.

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High Magnification Zoom Lens with a 10x zoom ratio. Optimized for digital SLR cameras.

This high zoom ratio lens is optimized for digital SLR cameras and capable of covering a wide range of focal lengths from 50mm standard to 500mm ultra telephoto.

Reduction of Flare and Ghosting
The advanced optical design is optimized for digital SLR cameras. In addition, the new super coating on each glass surface produces superb color rendition, while reducing flare and ghosting.

SLD glass for superior optical performance
This lens uses four pieces of SLD (the special low dispersion) glass for excellent correction of color aberration throughout the entire zoom range.

HSM (Hyper Sonic Motor)
The HSM models (the HSM is only available for AF Canon, Nikon, Four Thirds and Sigma Mounts) provide quiet high-speed AF function, as well as full time manual focus capability.

APO Tele-Converter EX (optional)
By adding an APO teleconverter (sold separately), you can use this lens as a 140-700ÇçÇç Çe7.3-8.8 MF ultra-telephoto zoom lens with a 1.4X EX teleconverter, or as a 200-1000mm F10.4-12.6 MF ultra-telephoto zoom lens with a 2X teleconverter.(Teleconverters can be used in 100mm – 500mm focal length range)

Easy Operation and Handling
This lens also features a Zoom Lock device to eliminate “Zoom Creep” when the lens is tilted down. When the lens is set to the 50mm focal length, it is remarkably compact and provides easy handling. The tripod mount is composed of magnesium, to minimize total weight and also it is easy to grip and carry the lens due to ergonomic design of the tripod mount.
Non-rotating front lens elements, due to rear focus mechanism make possible the use of a custom bayonet “Petal-type Hood”, which prevents extraneous light from degrading the image quality. This mechanism also allows the use of circular polarizing filters, since the front barrel does not rotate during focusing or zooming.

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Compact High Performance Zoom Lens with a 10.7:1 High Zoom Ratio and optimized for Digital SLR cameras
28-300mm F3.5-6.3 MACRO lens covers all the focal lengths from 28mm wide angle to 300mm telephoto with 10.7:1 high zoom ratio as well as macro capability. 28-300mm F3.5-6.3 MACRO packs a lot of performance in a compact package with ultra compact dimensions (Diameter 74mm and Length of 86mm) that make this lens the ultimate traveling companion. It’s the ideal lens all types of photography and optimized for digital SLR cameras.

New coating reduces Ghost and Flare.

The new multi layer lens coating and lens design reduce flare and ghost, which is a common problem with digital cameras and also creates an optimum color balance through the entire zoom range.

SLD Glass elements and Aspherical Lenses

This lens features one Special Low Dispersion (SLD) glass element and one aspherical lens in the front lens group, and one SLD glass element and three aspherical lenses in the rear lens group. This lens provides excellent correction for all types of aberrations.

Macro photography with a 1:3 ratio

The 28-300mm F3.5-6.3 DG MACRO lens has a minimum focusing distance of 50cm at all focal lengths and is equipped with a macro mechanism for close-up photography at 300mm telephoto, allowing a reproduction ratio of 1:3.

Inner Focusing System

This design allows for stability and compactness in design as changes in focus are made in an internal lens grouping. This also gives the advantage of a non-rotating front lens assembly, which is of great benefit when using polarizing filter and Petal-type hood.

The “Zoom Lock” device

28-300mm F3.5-6.3 MACRO lens is equipped with a zoom lock to prevent the lens from creeping due to its own weight, and to offer protection whilst the lens is being carried.

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The Canon EOS 5D offers advanced photographers a lightweight, robust digital SLR that uses Canon’s superlative EF lenses without a conversion factor. Its full-frame 12.8 Megapixel CMOS sensor combines with Canon’s DIGIC II Image Processor, a high-precision 9-point AF system with 6 assist points, and “Picture Style” color control to deliver images of superior quality with enough resolution for any application. With its wide-angle capabilities, 2.5 inch LCD and magnesium-alloy body, the 5D is the perfect addition to the Digital EOS line.

• Small, lightweight full-frame digital SLR with a 12.8 Megapixel CMOS Sensor and superb image quality.
• DIGIC II Image Processor for outstanding image quality and performance – 3.0 fps for up to 60 consecutive JPEG or 17 RAW frames in a burst.
• New larger 2.5 inch LCD screen can be viewed even at extreme angles up to 170&deg.
• New “Picture Style” function for superior command of in-camera color, contrast and sharpness.
• High-precision 9-point AF with 6 additional Supplemental points surrounding the center point for superior focus tracking.
• Strong and light magnesium-alloy body with new shutter durability-tested to 100,000 exposures.
• Compatible with over 50 Canon EF lenses and most EOS System accessories.

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Sigma Introduces the 24-70mm F2.8 IF EX DG HSM. A compact, large aperture, Standard Zoom Lens equipped with HSM.

As a member of the EX series of lenses this 3rd generation Sigma lens is designed with the highest level of optical technology and augments its predecessor with the addition of the Hyper-Sonic Motor (HSM) ensuring a quiet, high speed AF as well as full-time manual focusing capability. Housed in compact construction, the Sigma 24-70mm is a large aperture standard zoom lens ideal for all general photography including portraiture and landscapes. Physically, the shortest lens in the category, its overall length is 3.7 inches/94.7mm. With excellent optics, this could be the foremost performing lens in the category with stunning speed, clarity and color. Intricate lens construction includes Super Multi Layer Coating reducing flare and ghosting; the combination of ELD (Extraordinary Low Dispersion) and two SLD (Special Low Dispersion) glass elements and three Aspherical lenses provide excellent correction of all types of aberrations. Superior optical performance is ensured throughout the entire zoom range with the minimum focusing distance being 15in/38cm and maximum magnification ratio being 1:5.3. The rounded 9 blade diaphragm gives a natural look to backgrounds and foregrounds. Mark Amir, Sigma’s General Manager, says, “This new 24-70mm lens demonstrates Sigma’s commitment to producing lenses that offer the elusive combination of exceptional quality and high value and adds to the already wide range of critical lens selection.”

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