Never before has SLR photography been so easy, so carefree, or so much fun. With the shooting ease and fast response of Quick AF Live View, the α380 and α330 make it easier than ever to enjoy the power and performance of digital SLR photography. And don’t worry if you’ve never used an SLR before. Assistance is built right into the camera, with a new on-screen Help Guide and Graphic Display to help you capture the images of beauty you’ve always wanted.
Sony’s 14.2 megapixels a380 features Quick AF Live View for responsive ‘freestyle’ shooting that keeps pace with what’s happening around you. This unique Sony system combines the benefits of live image preview with speedy and accurate autofocus, even with moving subjects. Now even brighter for a clear view when you’re framing shots in daylight, the 2.7-inch LCD screen tilts up or down over an extended angle range, increasing options for comfortable shooting in any position.
Imaging quality is superb, thanks to the APS-C sized CCD sensor working in harmony with the BIONZ image processing engine found on other a cameras. You’ll enjoy flawless, detail-packed pictures with low noise, even when you’re shooting handheld. The powerful BIONZ processor is also key to the new cameras’ speedy responses, allowing continuous shooting at up to 2.5 fps (2 fps in Live View mode). A new self-timer drive mode grabs a quick burst of 3 or 5 frames, cutting the chances of spoiled portraits and groups shots when someone blinks at the wrong moment.












