Never before has SLR photography been so easy, so carefree, or so much fun. With the shooting ease and fast response of Quick AF Live View, the α380 and α330 make it easier than ever to enjoy the power and performance of digital SLR photography. And don’t worry if you’ve never used an SLR before. Assistance is built right into the camera, with a new on-screen Help Guide and Graphic Display to help you capture the images of beauty you’ve always wanted.

The 10.2 megapixels a330 features Quick AF Live View for responsive ‘freestyle’ shooting that keeps pace with what’s happening around you. This unique Sony system combines the benefits of live image preview with speedy and accurate autofocus, even with moving subjects. Now even brighter for a clear view when you’re framing shots in daylight, the 2.7-inch LCD screen tilts up or down over an extended angle range, increasing options for comfortable shooting in any position.

Imaging quality is superb, thanks to the APS-C sized CCD sensor working in harmony with the BIONZ image processing engine found on other a cameras. You’ll enjoy flawless, detail-packed pictures with low noise, even when you’re shooting handheld. The powerful BIONZ processor is also key to the new cameras’ speedy responses, allowing continuous shooting at up to 2.5 fps (2 fps in Live View mode). A new self-timer drive mode grabs a quick burst of 3 or 5 frames, cutting the chances of spoiled portraits and groups shots when someone blinks at the wrong moment.

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The α230 allows you to enjoy photography with true ease as the lightest, most compact digital SLR in the α series. It’s not light on features, however, with 10.2 megapixel effective resolution, SteadyShot INSIDE image stabilization, and Creative Style settings that allow you to take full control of your photography experience. And don’t worry if you’ve never used an SLR before. Assistance is built right into the camera, with a new on-screen Help Guide and Graphic Display to help you capture those special moments.

Sony’s 10.2 megapixels a230 is the world’s lightest DSLR featuring an APS-C sized image sensor and in-body image stabilisation. Its compact size makes it great for trips away when you want to grab superb pictures without taking up extra space in your luggage. Control layout on the camera has been revised with fewer buttons, so even first-time DSLR users needn’t feel intimidated by the creative options on offer.

Confused by photo jargon? Help is at hand with a friendly new interface on the camera’s clear, bright 2.7-inch LCD screen. Choose from any of six Scene Selection modes that adjust settings to suit any subject. The on-screen Help Guide explains your selection, complete with a sample image to demonstrate the results you’ll achieve.

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The DSLR-A550 (14.2 megapixels) is packed with advanced Sony technology that combine the spontaneity and freedom of Live View shooting with generous possibilities to realise your creative vision.
At the heart of the camera is a new Exmor CMOS sensor that ensures crisp low-noise images, packed with fine detail and vibrant colours. Dramatically reduced picture noise now allows super-sensitive shooting at up to ISO12800, allowing attractive results when shooting handheld in challenging situations like candlelit interiors.
The A550 features a superb (921k dot) 3.0 type Xtra Fine LCD screen for critical focusing and photo-quality viewing with class-leading colour, contrast and detailing.

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The SAL-75300 zoom lens lets you take incredible close-up portraits without making your subject nervous.

A compact zoom lens that brings you closer to action and portrait subjects. The compact, lightweight SAL-75300 4X zoom lens is a great value and an ideal choice for covering outdoor activities and sports action, even in large stadium locations. Its wide zoom range of 112.5mm to 450mm (35mm equivalent) handles both middle-ground subjects and portraits shot from a relaxing distance, so people won’t be nervous. This lens even captures intimate details and natural wonders close at hand.

Compact Lightweight Design
Gives you a super telephoto lens you can shoot with comfortably all day.

DSLR and 35mm Performance
Designed for superior performance with both DSLR APS-size CCD sensors and 35mm format cameras.

Close Shooting
You can capture wildlife, faces and architectural details about as close as five feet to the camera.

Long 4X Zoom Capability
One lens takes you from close-ups, to portraits, to super telephoto zooms — covering a 35mm-equivalent range from 112.5mm to 450mm.

Circular Aperture
Gives light sources a pleasing circular defocused effect in backgrounds.

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Bring the far-off action into view. Shoot wildlife, portraits or fast-action sports from a distance with this super telephoto zoom lens.

Get incredibly close to your subject with the SAL-70400G super telephoto zoom lens. Part of the acclaimed G Series, this zoom lens is ideal for sports, portraits and nature photography. This uncommonly flexible 5.7X zoom goes all the way from 70mm to 400mm and features an exceptionally bright f/4-5.6 aperture. Your pictures will benefit from two Extra Low Dispersion (ED) glass elements for high contrast and low chromatic aberration. Circular aperture enables pleasing defocus effects and you’ll even enjoy quicker response with the fast, smooth, nearly-silent focusing of Sony SSM technology. When mounted to Sony APS-C format α DSLRs, this zoom lens achieves a phenomenal 105-600mm focal length.

Super Telephoto Zoom.
This superb 70-400mm zoom lens is an excellent choice for a wide range of medium to long-distance telephoto applications. (35mm equivalent when used with APS-C format cameras: 105-600mm.)

G Series Optical Performance.
Sony’s G-Series lenses are designed for maximum descriptive power, maintaining excellent peripheral light characteristics and maximizing contrast even at the edges of the frame.

Superb Minimum Focusing Distance.
With the ability to focus as closely as 5 feet (1.5m), this telephoto lens also lets you move in for dramatic shots of people, natural subjects and close-up details.

Three Focus Hold Buttons.
The lens enables to you firmly lock in focus for creative control. Focus range limiter can be set to speed auto-focus response. Focus Hold also enables image preview with the α900 D-SLR.

Internal Focusing.
Focus is accomplished by moving an internal element group, so focus is faster.

Works with Optional Teleconverters.
Compatible with optional Sony SAL14TC (1.4x) which extends focal length to 560mm (35mm equivalent when used with APS-C format cameras: 840mm) and SAL20TC (2.0x) teleconverters which extends focal length to 800mm (35mm equivalent when used with APS-C format cameras: 1200mm). Teleconverters are compatible with manual focus only.

Superb flexibility.
The 5.7x zoom range goes all the way from 70mm, suitable for portraits and other medium-angle shots, to a super-telephoto 400mm.

ED (Extra-low Dispersion) glass.
Newton showed that different colors bend at different angles when they pass through glass. In lenses, this causes the problem of chromatic aberration. Sony solves the problem with two ED (Extra-low Dispersion) glass elements. You get sharp, clear images with well defined colors.

In-Camera Image Stabilization.
Works with the SteadyShot® image stabilization built into Sony α D-SLRs.

Multi-Element Design.
The SAL-70400G incorporates 18 elements in 12 groups for high optical precision from the center of the image all the way to the corners.

Auto Clutch.
For reliable operation, the manual focus ring does not rotate in auto-focus mode.

Uncommonly fast aperture.
The f/4-5.6 aperture enables shooting at higher shutter speeds to freeze sports action.

SSM (Super Sonic wave Motor).
Powerful telephoto zoom lenses tend to have larger, heavier elements that are harder to drive in Auto Focus. Sony achieves fast, smooth, near-silent automatic focusing with the

Super Sonic wave Motor.
It delivers high torque, high speed and rapid start/stop response.

0.27x maximum magnification.

Smooth Manual Focusing.
An easy-grip focus ring on the lens barrel gives you a solid “hands-on” feel in manual focusing.

Circular Aperture.
Because the aperture blades form a near circle at the wide openings used for low-light shots, spot-light sources have a pleasing circular defocused effect. The lens features nine aperture blades.

Supplied accessories.
Carrying case, lens caps and petal shaped lens hood.

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