The α230 allows you to enjoy photography with true ease as the lightest, most compact digital SLR in the α series. It’s not light on features, however, with 10.2 megapixel effective resolution, SteadyShot INSIDE image stabilization, and Creative Style settings that allow you to take full control of your photography experience. And don’t worry if you’ve never used an SLR before. Assistance is built right into the camera, with a new on-screen Help Guide and Graphic Display to help you capture those special moments.

Sony’s 10.2 megapixels a230 is the world’s lightest DSLR featuring an APS-C sized image sensor and in-body image stabilisation. Its compact size makes it great for trips away when you want to grab superb pictures without taking up extra space in your luggage. Control layout on the camera has been revised with fewer buttons, so even first-time DSLR users needn’t feel intimidated by the creative options on offer.

Confused by photo jargon? Help is at hand with a friendly new interface on the camera’s clear, bright 2.7-inch LCD screen. Choose from any of six Scene Selection modes that adjust settings to suit any subject. The on-screen Help Guide explains your selection, complete with a sample image to demonstrate the results you’ll achieve.

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The DSLR-A550 (14.2 megapixels) is packed with advanced Sony technology that combine the spontaneity and freedom of Live View shooting with generous possibilities to realise your creative vision.
At the heart of the camera is a new Exmor CMOS sensor that ensures crisp low-noise images, packed with fine detail and vibrant colours. Dramatically reduced picture noise now allows super-sensitive shooting at up to ISO12800, allowing attractive results when shooting handheld in challenging situations like candlelit interiors.
The A550 features a superb (921k dot) 3.0 type Xtra Fine LCD screen for critical focusing and photo-quality viewing with class-leading colour, contrast and detailing.

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The Sony SAL-75300 AF D 75-300mm f/4.5-5.6 zoom lens lets you take incredible close-up portraits without making your subject nervous.

A compact zoom lens that brings you closer to action and portrait subjects. The compact, lightweight SAL-75300 4X zoom lens is a great value and an ideal choice for covering outdoor activities and sports action, even in large stadium locations. Its wide zoom range of 112.5mm to 450mm (35mm equivalent) handles both middle-ground subjects and portraits shot from a relaxing distance, so people won’t be nervous. This lens even captures intimate details and natural wonders close at hand.
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Bring the far-off action into view. Shoot wildlife, portraits or fast-action sports from a distance with this super telephoto zoom lens.

Get incredibly close to your subject with the SAL-70400G super telephoto zoom lens. Part of the acclaimed G Series, this zoom lens is ideal for sports, portraits and nature photography. This uncommonly flexible 5.7X zoom goes all the way from 70mm to 400mm and features an exceptionally bright f/4-5.6 aperture. Your pictures will benefit from two Extra Low Dispersion (ED) glass elements for high contrast and low chromatic aberration. Circular aperture enables pleasing defocus effects and you’ll even enjoy quicker response with the fast, smooth, nearly-silent focusing of Sony SSM technology. When mounted to Sony APS-C format α DSLRs, this zoom lens achieves a phenomenal 105-600mm focal length.

Super Telephoto Zoom.
This superb 70-400mm zoom lens is an excellent choice for a wide range of medium to long-distance telephoto applications. (35mm equivalent when used with APS-C format cameras: 105-600mm.)

G Series Optical Performance.
Sony’s G-Series lenses are designed for maximum descriptive power, maintaining excellent peripheral light characteristics and maximizing contrast even at the edges of the frame.

Superb Minimum Focusing Distance.
With the ability to focus as closely as 5 feet (1.5m), this telephoto lens also lets you move in for dramatic shots of people, natural subjects and close-up details.

Three Focus Hold Buttons.
The lens enables to you firmly lock in focus for creative control. Focus range limiter can be set to speed auto-focus response. Focus Hold also enables image preview with the α900 D-SLR.

Internal Focusing.
Focus is accomplished by moving an internal element group, so focus is faster.

Works with Optional Teleconverters.
Compatible with optional Sony SAL14TC (1.4x) which extends focal length to 560mm (35mm equivalent when used with APS-C format cameras: 840mm) and SAL20TC (2.0x) teleconverters which extends focal length to 800mm (35mm equivalent when used with APS-C format cameras: 1200mm). Teleconverters are compatible with manual focus only.

Superb flexibility.
The 5.7x zoom range goes all the way from 70mm, suitable for portraits and other medium-angle shots, to a super-telephoto 400mm.

ED (Extra-low Dispersion) glass.
Newton showed that different colors bend at different angles when they pass through glass. In lenses, this causes the problem of chromatic aberration. Sony solves the problem with two ED (Extra-low Dispersion) glass elements. You get sharp, clear images with well defined colors.

In-Camera Image Stabilization.
Works with the SteadyShot® image stabilization built into Sony α D-SLRs.

Multi-Element Design.
The SAL-70400G incorporates 18 elements in 12 groups for high optical precision from the center of the image all the way to the corners.

Auto Clutch.
For reliable operation, the manual focus ring does not rotate in auto-focus mode.

Uncommonly fast aperture.
The f/4-5.6 aperture enables shooting at higher shutter speeds to freeze sports action.

SSM (Super Sonic wave Motor).
Powerful telephoto zoom lenses tend to have larger, heavier elements that are harder to drive in Auto Focus. Sony achieves fast, smooth, near-silent automatic focusing with the

Super Sonic wave Motor.
It delivers high torque, high speed and rapid start/stop response.

0.27x maximum magnification.

Smooth Manual Focusing.
An easy-grip focus ring on the lens barrel gives you a solid “hands-on” feel in manual focusing.

Circular Aperture.
Because the aperture blades form a near circle at the wide openings used for low-light shots, spot-light sources have a pleasing circular defocused effect. The lens features nine aperture blades.

Supplied accessories.
Carrying case, lens caps and petal shaped lens hood.

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Close-ups look fantastic with this high-quality telephoto zoom lens. With its built-in motor and silky smooth operation, you won’t want to shoot with anything else.

This superb SAL-55200 telephoto zoom lens for your α DSLR camera has a smooth and silent AF operation with a built-in motor to handle themed range to telephoto zoom shots. In 35mm equivalent, it covers midrange 82.5mm to 300mm telephoto zoom (4x), ideal for shooting portraits, sports, wildlife and more. Please note: DT lenses are not recommended for use with the DSLR-A900.

SteadyShot INSIDE™ In-Camera Image Stabilization
A major reason for its compact, lightweight lens design is the benefit of SteadyShot INSIDE™ in-camera image stabilization, built into every® α (alpha) DSLR camera — and enabling lenses to eliminate the extra weight and expense of in-lens stabilization mechanisms.

ED (Extra-low Dispersion) Glass
To reduce chromatic aberration at telephoto extension, correcting certain wavelengths of light for sharp, clear images with well defined colors.

Smooth Autofocus Motor (SAM)
The built-in Smooth Autofocus Motor (SAM) eliminates the need to use a mechanical coupling system in the camera body to transfer auto foucs (AF) drive power and control signals to the lens. Instead, AF control signals from the camera body are sent to the lens-mounted SAM unit, which drives the focusing lens group directly, helping to assure smooth AF response.

DT Lens Design
A more compact, lightweight lens designed specifically for the APS-size CCD imager used in some Sony® α (alpha) DSLR cameras.

Circular Aperture
Because aperture blades form a near circle at the wide openings used for low-light shots, spot-light sources have a pleasing circular defocused effect.

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