The 90mm f/2.8 macro lens boasts high resolving power and sharp image depiction with ideal background blur, making it the ideal lens for close-up and portrait photography. With emphasis on portability, this macro lens is compact and lightweight. A wide, smooth focusing ring makes delicate manual focusing in the macro mode easy and precise.

Di (Digitally Integrated Design) is a designation Tamron puts on lenses featuring optical systems designed to also meet the performance characteristics of digital SLR cameras. The “Di” design is achieved by applying a new optical multi-coating to its element surfaces.

As part of the SP series, this is a high-performance lens featuring high design specifications.

• Provides life-size 1:1 macro images
• Ideal as portrait lens
• One-touch AF/MF switchover by simply sliding the focusing ring back and forth
• “Di” design optimized for digital and photo cameras

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The Sigma Corporation is pleased to announce the new 50-200mm F4-5.6 DC OS HSM. Compact, High Performance Telephoto Zoom Lens.

Winner of the BEST BUY LENS American Photo Editor’s Choice Award 2009

Features & Benefits:

• Optical Stabilization: Sigma’s own OS System.
• Sony & Pentax: Original Anti-Shake function for camera body and viewfinder
• Inner Focusing System: Eliminates front lens rotation; suitable for use w/circular polarizing filters
• Compact, Telephoto Zoom Lens
• High Image Quality: SLD glass elements with inner focusing
• High Magnification: 1:4.5 magnification, exclusively designed for digital SLRs
• Includes: Bayonet Type Hood
• Mounts: for Sigma, Nikon, Canon, Sony and Pentax

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Get a fascinating perspective on landscapes, cities, crowds and special events with the unique view of the 180° angle SAL-16F28 fish-eye lens.

The SAL-16F28 is a superb fisheye lens with a look all its own. This unique lens provides a fascinating perspective on landscapes, cities, crowds and special events. With a 180° angle of view and extraordinary corner-to-corner sharpness, this lens achieves crisp, clear detail from about 8 inches to infinity. Mounted on the Sony α DSLR-A100 camera, it provides a 110° angle of view with 24mm focal length (35mm equivalent).

A Unique View of the World
With exaggerated perspective and intriguing visual distortion, this fisheye lens brings images closer to the focal plane for a view beyond the ability of human eye.

4 Rotating Filters
Built-in filters can be selected by simply rotating a dial on the lens — including Normal, 056 for accented contrast in B and W photos, B12 to correct color by eliminating red tones, A12 to correct color by eliminating blue tones.

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This ultra-fast, incredibly sharp f/1.4 lens is perfect for low-light portraits and general photography where a shallow depth of field is desired.
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Sigma Introduces the 24-70mm F2.8 IF EX DG HSM. A compact, large aperture, Standard Zoom Lens equipped with HSM.

As a member of the EX series of lenses this 3rd generation Sigma lens is designed with the highest level of optical technology and augments its predecessor with the addition of the Hyper-Sonic Motor (HSM) ensuring a quiet, high speed AF as well as full-time manual focusing capability. Housed in compact construction, the Sigma 24-70mm is a large aperture standard zoom lens ideal for all general photography including portraiture and landscapes. Physically, the shortest lens in the category, its overall length is 3.7 inches/94.7mm. With excellent optics, this could be the foremost performing lens in the category with stunning speed, clarity and color. Intricate lens construction includes Super Multi Layer Coating reducing flare and ghosting; the combination of ELD (Extraordinary Low Dispersion) and two SLD (Special Low Dispersion) glass elements and three Aspherical lenses provide excellent correction of all types of aberrations. Superior optical performance is ensured throughout the entire zoom range with the minimum focusing distance being 15in/38cm and maximum magnification ratio being 1:5.3. The rounded 9 blade diaphragm gives a natural look to backgrounds and foregrounds. Mark Amir, Sigma’s General Manager, says, “This new 24-70mm lens demonstrates Sigma’s commitment to producing lenses that offer the elusive combination of exceptional quality and high value and adds to the already wide range of critical lens selection.”
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