PENTAX RICOH IMAGING AMERICAS CORPORATION introduces the Marc Newson designed PENTAX K-01 interchangeable lens camera (ILC). The new PENTAX K-01 is another bold effort from the manufacturer that is known for pushing camera size, color, durability, and now, design, to the limit. Widely known for designing a wide range of objects from furniture and household products to bicycles, cars, aircraft and yachts, Marc Newson has had collected works displayed in The Museum of Modern Art (MoMA) in New York City and many other major museums.

The contemporary, timeless K-01 houses a full array of advanced functions and user-friendly features in a camera body with remarkable form and function. The elimination of an optical viewfinder and quick-return mirror gave Newson more freedom in designing the camera body, and the K-01 showcases Newson originality in every detail. Available in black, white and Newson’s signature yellow colors, the K-01 features the designer’s autograph logo stamp on the bottom of each camera.

The famed designer’s touch also is evident in a new smc PENTAX-DA 40mm F2.8 XS interchangeable lens. As the world’s thinnest interchangeable lens,* the new 40mm combines with the PENTAX K-01 camera body to deliver a unique ILC system that is perfect for photographers who are as keen on design as they are on performance. Together, the K-01 and 40mm lens system mark the intersection where high technology and high design meet.

Key features of the PENTAX K-01 include:

• Durable machined aluminum frame under a stylish black, white, or yellow exterior.
• PENTAX mirrorless body design is compatible with 25+ million PENTAX K-mount lenses spanning decades.
• Large 16 megapixel APS-C sized CMOS image sensor with low noise image capture and multiple aspect ratios.
• Bright, high resolution 3 inch LCD with 920,000 dots.
• Full HD 1080p video capture at 30 FPS with h.264 compression (60 FPS at 720p) features outstanding video capture flexibility.
• Sensor-shift PENTAX Shake and Dust Reduction system is compatible with every mounted PENTAX lens.
• Fast 6 FPS burst mode is ideal for fast-action photography.
• Flexible ISO range of 100-25600 ensures gorgeous noise-free imaging in any lighting condition.
• Focus peaking mode provides fast and accurate manual focusing for critical focus applications.
• * The world’s thinnest interchangeable lens for lens-interchangeable digital SLR cameras, as of February 1, 2012 (based on PENTAX’s research).

The K-01 will be available in yellow, black and white in March 2012 for $749.95USD (body only) and $899.95USD (lens kit including new DA 40mm XS) in Marc Newson designed packaging and with the Marc Newson designed strap. The smc PENTAX-DA 40mm F2.8 XS unifocal interchangeable standard lens will ship at the same time for $249.95 USD.
Additional information is available here: www.pentaximaging.com/news and a video interview with Mark Newson regarding the K-01design may be viewed here: www.youtube.com/pentaxian1 Images of other Marc Newson creations are available here.

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• Sharp, crisp image reproduction, even at the maximum aperture
• Hybrid aspherical lens element & element of ED glass
• Rugged, elegant aluminum lens barrel
• Non-rotating front lens element
• Built-in retracting lens hood
• 49mm Filter thread
• Practical depth of field scale (for all full apertures) engraved right on the body

A high performance ultra wide lens for their digital SLR cameras, the Pentax smc-DA 15mm f/4 ED AL Limited provides the very best of optical performance in a little piece of camera jewelry for those demanding both the best images and the tiniest of packages. Like all of the Limited line, it comes in a distinct all-metal lens barrel and takes 49mm filters. Weighing under half a pound, it adds a different perspective to your premium kit.

The smc-DA ED AL’s fit and finish is on par with the best in the world, and the optical system combines a 7-bladed aperture diaphragm with a hybrid aspherical lens element, an element of ED (Extra-Low Dispersion) glass, and Pentax’s SP (Super Protect) external water and dirt-repelling lens coating for deliciously snappy results, even at f/4. This isn’t a common mid-class zoom lens; it is truly created to be used effectively at its maximum f/4.0 aperture. The 86° field of view is equivalent to a 23mm lens in the old 35mm terms.

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5. Pentax smc DA 35mm f/2.8 Macro Limited

• Close focus capability of 7.7″ (19.5 cm)
• Built-in focus-clamp mechanism to fix focus at any distance
• Metallic lens mount for extra durability
• Compact and lightweight
• Close-up to 1:1 life-size magnification

The Pentax smc P-D FA Macro 50mm f/2.8 is designed to be extremely compact and lightweight, compared to conventional macro lenses. The drastic downsizing and weight reduction were achieved through the development of compact, high-performance optical elements and the incorporation of durable yet lightweight exterior components.

This lightweight macro lens features an image circle to accommodate up to 35mm format and offers close-up to 1:1 life-size magnification.

The smc P “D” lens series is designed to optimize image quality in both digital SLR and film photography. Improvements include optimized lens coating along with curvature and positioning of optical elements. In particular, flare and ghost images – the most disturbing factors in digital SLR photography – have been reduced to minimum for clear, high-quality digital images.

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• Sigma DN ( Digital Neo) lens: High performance lenses, designed exclusively for mirrorless interchangeable lens cameras.
• Ultra compact construction weighing only 4.8 oz and measuring 1.5 inches in length
• Newly developed linear AF motor ensures accurate and quiet autofocuing, making the lens ideal for video recording as well as still photos.

This high-performance standard lens is designed exclusively for mirrorless interchangeable lens cameras and has the equivalent angle of view as a 60mm lens (35mm equivalent focal length) on the Micro Four Thirds systems and 45mm (35mm equivalent focal length) on the E-mount system.

Two glass mold aspherical lenses, including a double-sided aspherical lens, provide excellent correction for all types of aberration. The inner focusing system corrects the fluctuation of aberration to maintain image quality regardless of the focal distance. Sigma’s Super Multi-Layer Coating reduces flare and ghosting as well as provides sharp and high contrast images even at the maximum aperture. The superior telecentric optical design improves the image quality throughout the frame. The optical design also allows the lens to be compact and lightweight. This lens benefits from a newly developed linear AF motor which moves the lens elements directly without the need for gears or the drive of other mechanical parts. This system ensures accurate and quiet autofocusing, making the lens suitable for video recording as well as still photos. The lens features a rounded 7 blade diaphragm creating an attractive blur to the out of focus areas of the image. This Sigma 30mm F2.8 EX DN has a minimum focusing distance of 30cm/11.8in and a maximum magnification ratio of 1:8.1.

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• Sigma DN ( Digital Neo) lens: High performance lenses, designed exclusively for mirrorless interchangeable lens cameras.
• Ultra compact construction weighing only 4.9 oz and measuring 1.8 inches in length
• Newly developed linear AF motor ensures accurate and quiet autofocuing, making the lens ideal for video recording as well as still photos.

This high-performance wide angle lens is designed exclusively for mirrorless interchangeable lens cameras and has the equivalent angle of view as a 38mm (35mm equivalent focal length) on the Micro Four Thirds systems and 28.5mm (35mm equivalent focal length) on the E-mount systems.

Three glass mold aspherical lenses provide excellent correction for distortion, color aberration and field curvature. The inner focusing system corrects the fluctuation of aberration to maintain image quality regardless of the focal distance. Sigma’s Super Multi-Layer Coating reduces flare and ghosting and provides sharp and high contrast images even at the maximum aperture. The superior telecentric optical design improves image quality throughout the frame. This lens benefits from a newly developed linear AF motor which moves the lens elements directly without the need for gears or the drive of other mechanical parts. This system ensures accurate and quiet autofocusing, making the lens suitable for video recording as well as still photos. The lens features a rounded 7 blade diaphragm creating an attractive blur to the out of focus areas of the image. This Sigma 19mm F2.8 EX DN has a minimum focusing distance of 20cm/7.9in and a maximum magnification ratio of 1:7.4.

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• Designed for use with full frame digital SLR cameras. May also be used with smaller APS-c size sensors with a corresponding effective increase in focal length to about 260mm with most cameras
• Focuses down to 1:1 magnification ratio at its closest working distance of 18.5 inches
• Optical Stabilizer allows for hand held photography
• A lens hood, front & rear lens caps are included with the lens.

This is the world’s first 180mm macro lens incorporating a magnification ratio of 1:1 and a large maximum aperture of F2.8.

It benefits from Sigma’s original Optical Stabilizer function and the wide F2.8 aperture allows faster shutter speeds for narrow depth of field, enabling photographers to emphasize the subject. Three FLD (“F” Low Dispersion) glass elements provide excellent correction for color aberrations. This lens incorporates Sigma’s floating inner focusing system. This minimizes aberrations which occur as shooting distances change, and enables stable rendering of the image from infinity to 1:1 magnification. The Super Multi-Layer Coating reduces flare and ghosting and provides sharp and high contrast images even at the maximum aperture. Equipped with Sigma’s own propriety OS (Optical Stabilizer) system, this lens offers the use of shutter speeds approximately 4 stops slower than would otherwise be possible*, enabling handheld close-up photography. The incorporation of HSM (Hyper Sonic Motor) ensures quiet and high speed autofocus as well as full-time manual focus capability. This lens has a rounded 9 blade diaphragm creating an attractive blur to the out of focus areas of the image. At 1:1 magnification, this lens has a focusing distance of 47cm/18.5in, which is a greater working distance than shorter focal length macro lenses. This is advantageous when taking pictures of highly sensitive subjects such as butterflies and insects. Attaching Sigma’s optional Tele Converter’s allows photographers’ to shoot with an even greater working distance or with a magnification ratio larger than 1:1.

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January 10, 2012 – FUJIFILM Corporation (President and CEO: Shigetaka Komori) is proud to announce the FUJIFILM X-Pro1, an all-new premium interchangeable lens camera. The X-Pro1 features a 16 megapixel APS-C X-Trans CMOS sensor™, a brand new X lens mount, Hybrid Multi Viewfinder and three prime lenses.

FUJIFILM X-Pro1 — The Main Features

1. Setting new standards in image resolution

• Fujifilm has developed a new CMOS sensor called the X-Trans CMOS™. The X-Trans CMOS™ sensor is capable of delivering resolution that is parallel, if not superior, to a full frame sensor
• The new color filter array paves the way for an ideal sensor that does not need an optical low-pass filter. While the optical low-pass filter is indispensable for the reduction of moiré and false color generated by conventional sensors, it also degrades resolution. Fujifilm has developed a new color filter array that is inspired by the random arrangement of fine film grain, removing the need for an optical low-pass filter to solve moiré and false color issues. In the array, RGB pixels are arranged in 6 × 6 pixel sets with high aperiodicity (randomness). Increasing the degree of randomness eliminates the fundamental cause of moiré and false colors — a problem that occurs in conventional arrays when shooting stripes and other repeating patterns. The presence of an R, G and B pixel in every vertical and horizontal pixel series minimizes the generation of false colors and delivers higher color reproduction
• EXR Processor Pro — As a result of using a film-inspired array, a more powerful processor is required to process the image signal data. So Fujifilm has created the EXR Processor Pro. This development will maximize the full potential of the X-Trans CMOS™ sensor and deliver high speed and high precision image processing.

2. Prime FUJINON XF lenses deliver the highest image quality

• Fujinon lenses have long been associated with delivering high quality images, with optics used for both broadcast TV and medium format cameras. Now the expertise borne out of this enviable optical heritage has been put into lenses for the FUJIFILM X-Pro1
• Three compact XF Fujinon fast aperture prime lenses will be available at launch. The “XF18mmF2 R”, “XF35mmF1.4 R” and “XF60mmF2.4 R Macro” all offer precise control over depth-of-field and deliver excellent out-of-focus bokeh thanks to the design of the molded aperture diaphragm blades. The blades are curved to create a circular image at all aperture settings, while the very edges of each blade are meticulously rounded off rather than simply cut off, which delivers a sharper image. In addition, the solid feel of the high-quality metal barrel and detailed exposure setting in 1/3 step increments using the aperture ring fuel your desire to capture more photos with every shot

3. Fujifilm original “X-Mount” maximizes lens performance

• Specifically designed to maximize the mirrorless design of the body the X-Mount has a short flange back distance of just 17.7mm. This means the rear lens elements are as close as possible to the sensor. The wide opening allows the lens to be mounted deeper within the body — up to 7.5mm (approx.) from the mount surface — reducing the back focus distance of each lens to the minimum possible, thus achieving high resolution all the way to the edge of the image

4. Hybrid Multi Viewfinder — seeing is believing

• Fujifilm’s revolutionary Hybrid Viewfinder first appeared in the X100. With its ability to instantly switch between an Optical Viewfinder and Electronic Viewfinder the Hybrid Viewfinder has added a new dimension to the pleasure of composing photographs. For the brightest viewing image, and to keep shutter lag to a minimum, users should choose the Optical Viewfinder. Those wanting focus confirmation, exposure information, white balance information and depth of field indicators should switch to Electronic Viewfinder
• The Electronic Viewfinder provides an excellent “Live View” of your composition. This fusion of technologies allows users to enjoy composing their images through a bright viewfinder, but has the option to overlay vital picture taking information should this be required
• Changing between the two viewfinders is simple, thanks to the switch on the front of the X-Pro1 body. When attaching a FUJINON XF-series lens on X-Pro1, both the viewfinder magnification and bright frame size automatically switch to support the lens focal length. Viewfinder magnification switches to 0.37x for the 18mm lens, and to 0.60x when the 35mm or 60mm lens is mounted, letting you compose your shot with the bright, crystal clarity of an optical image. The X-Pro1 also gives you the freedom to manually set a focal distance and switch between viewfinder magnifications

5. Cutting edge technology in a beautiful camera body

• The top and base are made from die-cast aluminum alloy which, combined with high quality touches like precise engraving on the top-plate and hand-enamelled lettering on the lenses, underlines the fact that the entire X-Pro1 system is built without compromise
• This eye for detail extends to the shutter speed dial and exposure compensation control that is precision milled from solid metal. Details like the shutter speed dial lock mechanism and the recessed exposure compensation dial are designed to prevent accidental movement of settings. The knurled finish on the sides of the dials feature rows of minutely milled squared pyramids for superb grip and confidence
• “Made in Japan” confirms that every part of the construction has had to meet Fujifilm’s highest standards
• The lightweight, precision-milled lens hood (included with the lens) has been exclusively designed and machined from aluminum for the FUJINON XF lens. It’s compact size delivers superb light shading performance in a design that perfectly matches X-Pro1 styling
• Diameters of the aperture ring and focus ring of the 3 Fujinon XF-series interchangeable lenses are only slightly larger than the barrel for sleek uniformity of design. Precision machined from metal, the reassuring click of the aperture ring at each setting and the comfortable torque resistance when operating the focus ring enhances the shooting experience
• The X-Pro1′s leather-like finish designed for a quality look and durability. The synthetic leather offers resistance to the elements and high durability, while an original manufacturing process produces a texture with the look and feel of authentic leather
• The X-Pro1 has been designed with the photographer’s comfort in mind. The natural fit of the eyepiece provides excellent shielding from light leakage. A dioptric adjustment lens can also be attached

6. Extending Fujifilm’s photo film legacy

• In film cameras, multiple exposures is the unique photographic technique of superimposing one image on another by double exposing a single frame of film. Through advanced digital processing the X-Pro1 can simulate this technique — just select Multiple Exposure mode and take your first shot. By viewing it in the Hybrid Multi Viewfinder or on the LCD screen, you can see how the finished multiple exposure will look and precisely frame the second shot
• Further enhancements have been made to the Film Simulation modes with the new Professional Color Negative Film Modes (Pro Neg. Std and Pro Neg. Hi) designed for X-Pro1 users working in the studio. If you’d like to shoot the same scene in a variety of Film Simulation modes, the X-Pro1 offers Film Simulation bracketing, along with AE, Dynamic and ISO bracketing
• Fujifilm has also included Film Simulation modes, where the X-Pro1 simulates the colors and tonal qualities of popular Fujifilm emulsions. These include the vibrant colors of Velvia, the softer skin tones of ASTIA and the natural look of PROVIA
• Enhance Monochrome Expression with Color Filters — Replicating the effects of monochrome film photography the X-Pro1 lets you use color filters to expand your photographic interpretation. Heighten contrast with the yellow filter and red filter or brighten greens and deepen reds with the green filter. Just as professional film photographers once selected a filter and printing paper to complement their creative vision, you can easily fine tune image quality with these filters. For those after a more nostalgic theme there’s a sepia filter too

7. Premium Accessory Lineup

• Hand Grip, HG-XPro1 (sold separately) — Giving you more secure and balanced handling of the camera, the X-Pro1 accessory grip smoothly molds to the lines of the camera body for a uniform look. The grip helps balance the weight of the camera body, allowing for a more comfortable hold
• Shoe Mount Flash EF-X20 (sold separately) — Being designed to match X-Pro1′s distinctive styling. One dial lets you choose between two modes: AUTO — automatically optimizes flash for both outdoor daylight and dark indoor shots; MANUAL — for hands-on control. In addition, the built-in flash diffuser has an easy one-touch operation to soften harsh flash effects
• Leather Case LC-XPro1 (sold separately)* — Beautifully molded to protect the X-Pro1, leather case is designed to allow fast access for easy shooting. Attention has been given to every detail, from the color and spacing of the stitches to the adoption of a hidden magnet rather than a snap for closing the case. The premium case is completed by the inclusion of the authentic leather neck-strap and hood case
• Protector Filter φ39mm and Protector Filter φ52mm — It is a protection filter with high transmissivity without affecting the visible light. The Super EBC (Electron Beam Coating) of these would control harmful borrowed light effectively. The frame of filter given the semi-gloss black coating fits a high sense design. Or the inner side of filter given the matt black coating restrains a reflection effect and does design well

• *Case not suitable for FUJINON XF60mm lens

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Ronkonkoma, NY, Jan. 9, 2012

As the successor to Sigma’s earlier 180mm F3.5 EX DG macro lens, the new APO Macro 180mm F2.8 EX DG OS HSM lens now boasts the company’s proprietary Optical Stabilizer (OS) technology and a wide F2.8 aperture to allow faster shutter speeds for narrow depth of field. With the OS feature, this lens offers the use of shutter speeds approximately four stops slower than would otherwise be possible, enabling handheld close-up photography. Three “F” Low Dispersion (FLD) glass elements, which have a performance equal to fluorite glass, are included to provide correction for color aberrations, and an inner focusing system minimizes aberrations that occur as shooting distances change.

“Our first 180mm macro was very popular with macro photographers and we’re certain that discerning photographers will be very impressed with its new technical and performance upgrades. The Optical Stabilizer technology and faster maximum aperture will make it even easier for users to capture the close-up, intricate details in the tiny world around them,” said Mark Amir-Hamzeh, president of Sigma Corporation of America. “We’ve released some really incredible products in the past year – there’s truly something in our lineup for every type and level of photographer.”

Equipped with the Super Multi-Layer Coating feature, the APO Macro 180mm F2.8 EX DG OS HSM lens reduces flare and ghosting and delivers sharp and high contrast images, even at the maximum aperture. The incorporation of Sigma’s Hyper Sonic Motor (HSM) ensures quiet and high-speed autofocus, as well as full-time manual focus capability. The macro lens has a rounded nine-blade diaphragm to create an attractive blur to the image’s out-of-focus areas. At 1:1 magnification, this lens has a focusing distance of 18.5 inches, which is a greater working distance than shorter focal length macro lenses, making it advantageous when taking pictures of highly sensitive subjects like butterflies.

The announcement was made at the Consumer Electronics Show (CES) 2012in Las Vegas, NV, where Sigma Corporation is exhibiting this week in the Las Vegas Convention Center’s Central Hall at booth 8960. The company also announced the launch of a new product line and two new lenses that are specifically designed for use with Micro Four Thirds and E-mount mirrorless interchangeable lens camera systems. The pricing and availability of all of these new lenses are pending. To locate an authorized Sigma dealer near you, visit  http://www.sigmaphoto.com/where-to-buy-sigma. To use Sigma’s new Lens Finder Tool to find the best glass to suit your needs, visit http://www.sigmaphoto.com/sigma-lens-finder. For information about Sigma Corporation of America, visit www.sigmaphoto.com, or follow the company on Twitter and Facebook.

About Sigma Corporation
For more than 50 years, Sigma Corporation’s expertise and innovation has driven the company’s core philosophy of “knowledge, plus experience, plus imagination,”with anemphasis on producing high-quality, high-performance photographic technology at moderate prices. This family-owned organization is the largest, independent SLR lens manufacturer in the world, producing more than 40 lenses that are compatible with most manufacturers, including Sigma, Canon, Sony, Nikon, Olympus, Panasonic and Pentax. Sigma Corporation also produces digital SLR cameras and high-definition digital compact cameras. The company is headquartered in Japan, with offices strategically located throughout Europe, Asia and North America. For information, please visitwww.sigmaphoto.com.

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LAS VEGAS, NV, Jan. 9, 2012 – Sigma Corporation of America today announced the launch of its new line of Micro Four Thirds system and E-mount lenses for mirrorless interchangeable lens cameras from the Consumer Electronics Show (CES) 2012 in Las Vegas, NV.

The leading researcher, developer, manufacturer and service provider of some of the world’s most impressive lines of lenses,cameras and flashes,hasmade its entrée into the mirrorless interchangeable lens category with the introduction of its Digital Neo (DN) line, which will first include the 30mm F2.8 EX DN and the 19mm F2.8 EX DN lenses in Micro Four Thirds mounts for Olympus and Panasonic, and E-mount for Sony NEX-series cameras. Pricing and availability are pending.

“The launch of our DN series with two fast prime lenses demonstrates our commitment to being a leader in innovation and quality, and providing photographers with excellent choices for lenses in this exciting new camera category,” said Mark Amir-Hamzeh, president of Sigma Corporation of America. “Sigma lenses empower photographers to be more creative with their photography, and we’re absolutely thrilled to be embarking on this new journey with products for mirrorless interchangeable lens cameras for Micro Four Thirds and NEX mount systems.”

The Sigma DN line of high-performance lenses is designed exclusively for mirrorless interchangeable lens cameras. This lens design and technology ensures high optical performance and compact, lightweight construction. The DN lenses’ superior telecentric optical design also assures sharp- and high-resolution image quality across the entire image plane.

The 30mm F2.8 EX DN and the 19mm F2.8 EX DN lenses are both equipped with Sigma’s Super Multi-Layer Coating to reduce flare and ghosting, while providing sharp and high-contrast images, even at the maximum aperture. The lenses also benefit from a newly developed linear autofocus (AF) motor, which moves the lens unit directly without the need for gears or the drive of other mechanical parts. This system ensures accurate and quiet autofocusing, making both the 30mm F2.8 EX DN and the 19mm F2.8 EX DN suitable for video recording as well as still photos.

The Sigma 30mm F2.8 EX DN has the equivalent angle of view of a 60mm lens (35mm equivalent focal length) on the Micro Four Thirds system and 45mm (35mm equivalent focal length) on the E-mount system. It has a minimum focusing distance of 11.8 inches and a maximum magnification ratio of 1:8.1. The 30mm F2.8 EX DN has two glass mold aspherical lenses, including a double-sided aspherical lens, to provide excellent correction for all types of aberration, as well as an inner focusing system that corrects the fluctuation of aberration to maintain image quality regardless of the focal distance. It also features a rounded, seven-blade diaphragm to deliver a smooth rendering of the out-of-focus areas of the image.

The Sigma 19mm F2.8 EX DN is a wide angle lens with the equivalent angle of view of a 38mm (35mm equivalent focal length) on the Micro Four Thirds system and 28.5mm (35mm equivalent focal length) on the E-mount system. It has a minimum focusing distance of 7.9 inches and a maximum magnification ratio of 1:7.4. Three glass mold aspherical lenses provide excellent correction for distortion, color aberration and field curvature, and an inner focusing system corrects the fluctuation of aberration to maintain image quality regardless of the focal length. The 19mm F2.8 EX DN lens features a rounded, seven-blade diaphragm, which ensures smooth rendering of the out-of-focus areas of the image.

Sigma Corporation of America is exhibiting at CES 2012 this week in the Las Vegas Convention Center’s Central Hall, booth 8960. For information about Sigma Corporation of America, visit www.sigmaphoto.com, or follow the company on Twitter and Facebook.

About Sigma Corporation

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• Fast: f/1.8 Compact Prime Lens
• Optimized for FX Format
• Nikon F-Bayonet Mount
• Silent Wave Motor with Internal Focus
• M/A Focus Mode Switch
• Nikon Super Integrated Coating

The AF-S NIKKOR 85 mm f/1.8G Lens from Nikon is a fast, compact FX-format prime medium telephoto lens. Though optimized for FX-format DSLR cameras, the lens is equally adept at serving any Nikon DX-format DSLR. The combination of its mid-range telephoto design and a fast f/1.8 aperture make it an excellent option for shooting both still images and HD video in low light scenarios. Available light shooters will love the wide-open effect when shooting intimate portraits; in-focus subjects will stay sharp, while distracting backgrounds will melt into a pleasing soft blur. When mounted on a DX-format DSLR, this 85mm prime delivers an apparent focal length of approximately 128mm.

The lens boasts Silent Wave Motor technology (AFS) and Internal Focus for fast and quiet autofocus that won’t alter the length of the lens, thus preserving working distance throughout the focus range. The Silent Wave Motor utilizes ultrasonic (inaudible) vibrations instead of a gear system to focus the lens, offering beautifully smooth, silent and accurate autofocus operation.

When fine manual focusing is required, just rotate the lens focus ring. The M/A mode switch offers a seamless override the AF system with practically no time lag at all! Nikon’s Super Integrated Coating (SIC) improves light transmission and provides better color consistency and minimized flare.

The AF-S 85mm f/1.8 is lightweight, fast, and easy to tote around. Weighing in at 8.0 oz less than the venerable 85mm f/1.4 – shooters that favor prime lenses can toss this optic in their gear bag without hesitation – it’s small enough and light enough to take along everywhere!

• Fast, compact FX-format prime medium telephoto lens
• Though optimized for FX-format DSLR cameras, the lens is equally adept at serving any Nikon DX-format DSLR
• Boasts Silent Wave Motor technology (AFS) and Internal Focus for fast and quiet autofocus that won’t alter the length of the lens, thus preserving working distance throughout the focus range. SWM utilizes ultrasonic (inaudible) vibrations instead of a gear system to focus the lens, offering beautifully smooth, silent and accurate autofocus operation
• When fine manual focusing is required, just rotate the lens focus ring. M/A mode enables you to seamlessly override the AF system with practically no time lag at all!
• Nikon’s Super Integrated Coating (SIC) improves light transmission and provides better color consistency and minimized flare
• Rounded 7-blade diaphragm that creates a gorgeous natural background blur (Bokeh) at the wider aperture settings
• Included lens accessories: LC-67 Snap-on Front Lens Cap, HB-62 Bayonet Lens Hood, LF-4 Rear Lens Cap, CL-1015 Semi-Soft Lens Case
• Optional accessories: 67 mm Screw-on Circular Polarizer II Filter, 67 mm Screw-on NC Filter, 67 mm Screw-on Soft Focus Filter (not included)

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