This would surely send a shock wave across the whole industry regardless of whether you are using a Canon system or not. We have just cross checked with the prices in our price tracker database with Canon’s.

Table below shows the changes we recoded.

Brand	Model	RRP (Retail Recommended Price) (RM)
Canon	EF 135mm f/2.8 SF	1840 to 1599
Canon	EF 135mm f/2L USM	3820 to 3288
Canon	EF 100-300mm f/4.5-5.6 USM	1370
Canon	EF 100-400mm f/4.5-5.6L USM IS	7250 to 5888
Canon	EF 100mm f/2 USM	1940 to 1688
Canon	EF 100mm f/2.8 USM Macro	2370 to 1999
Canon	EF 14mm f/2.8L II USM	9730 to 8599
Canon	EF 17-40mm f/4L USM	3290 to 2799
Canon	EF 180mm f/3.5L Macro USM	6250 to 5288
Canon	EF 200mm f/2.8L II USM	3290 to 2828
Canon	EF 200mm f/2L IS USM	26250 to 22499
Canon	EF 20mm f/2.8 USM	2050 to 1699
Canon	EF 24-105mm f/4L IS USM	5095 to 4199
Canon	EF 24-70mm f/2.8L USM	6290 to 5288
Canon	EF 24mm f/1.4L II USM	7590 to 6488
Canon	EF 24mm f/2.8	1560 to 1299
Canon	EF 28-135mm f/3.5-5.6 IS USM	2140 to 1788
Canon	EF 28-300mm f/3.5-5.6L IS USM	11000 to 8999
Canon	EF 28mm f/1.8 USM	1699
Canon	EF 28mm f/2.8	890 to 799
Canon	EF 300mm f/2.8L IS USM	21100
Canon	EF 300mm f/4L IS USM	5900 to 4900
Canon	EF 35mm f/1.4L USM	5900 to 4888
Canon	EF 35mm f/2	1220 to 999
Canon	EF 50mm f/1.2 L USM	6880 to 5888
Canon	EF 50mm f/1.4 USM	1630 to 1388
Canon	EF 50mm f/2.5 Compact Macro	1238
Canon	EF 70-200mm f/2.8L USM	5600 to 4688
Canon	EF 70-200mm f/4.0L USM	3290 to 2799
Canon	EF 70-200mm f/4.0L IS USM	5360 to 4488
Canon	EF 70-300mm f/4-5.6 IS USM	3470 to 2988
Canon	EF 75-300mm f/4.0-5.6 III	800 to 699
Canon	EF 85mm f/1.2L II USM	10225 to 8499
Canon	EF 85mm f/1.8 USM	1620 to 1388
Canon	EF-S 17-55mm f/2.8 IS USM	4490 to 3688
Canon	EF-S 18-200mm f/3.5-5.6 IS	3000 to 2488
Canon	EF-S 60mm f/2.8 USM Macro	2025 to 1699
Canon	EF 400mm f/4 DO IS USM	25500 to 22099
Canon	EF 400mm f/5.6L USM	5050 to 4199
Canon	MP-E 65mm f/2.8 1-5x Macro Photo	4060 to 3288
Canon	TS-E 17mm f/4L	7888
Canon	TS-E 24mm f/3.5L II	6688 to 5290
Canon	TS-E 45mm f/2.8	5290 to 4599
Canon	TS-E 90mm f/2.8	5290 to 4499
Canon	EF-S 15-85mm f/3.5-5.6 IS USM	3328 to 2699
Canon	EF-S 18-135mm f/3.5-5.6 IS	2000 to 1599
Canon	EF 100mm f/2.8L Macro IS USM	3888 to 3388
Canon	EF 70-200mm f/2.8L IS II USM	10199 to 8388

I do not know how to put this into words. It’s good news for newcomers and a bad news for people like us who already owned some of the lenses below. I guess it’s a good news after all!

So, have you started your shopping spree? I’m about to.