Photo Marketing Association (PMA) tradeshow is one of the highly anticipated event that has been held in Las Vegas but this time, it’s being held in California. Most major brands would make their appearance there except Canon who has recently announced that they won’t be showing up this time round. Lots and lots of new geek stuff are being rolled out there!
Keep your eyes on PMA 2010.
PMA 2010 Products Annoucement List (By DPReview.com)
Popularity: 4% [?]
Never before has SLR photography been so easy, so carefree, or so much fun. With the shooting ease and fast response of Quick AF Live View, the α380 and α330 make it easier than ever to enjoy the power and performance of digital SLR photography. And don’t worry if you’ve never used an SLR before. Assistance is built right into the camera, with a new on-screen Help Guide and Graphic Display to help you capture the images of beauty you’ve always wanted.
The 10.2 megapixels a330 features Quick AF Live View for responsive ‘freestyle’ shooting that keeps pace with what’s happening around you. This unique Sony system combines the benefits of live image preview with speedy and accurate autofocus, even with moving subjects. Now even brighter for a clear view when you’re framing shots in daylight, the 2.7-inch LCD screen tilts up or down over an extended angle range, increasing options for comfortable shooting in any position.
Imaging quality is superb, thanks to the APS-C sized CCD sensor working in harmony with the BIONZ image processing engine found on other a cameras. You’ll enjoy flawless, detail-packed pictures with low noise, even when you’re shooting handheld. The powerful BIONZ processor is also key to the new cameras’ speedy responses, allowing continuous shooting at up to 2.5 fps (2 fps in Live View mode). A new self-timer drive mode grabs a quick burst of 3 or 5 frames, cutting the chances of spoiled portraits and groups shots when someone blinks at the wrong moment.
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Popularity: 6% [?]
The α230 allows you to enjoy photography with true ease as the lightest, most compact digital SLR in the α series. It’s not light on features, however, with 10.2 megapixel effective resolution, SteadyShot INSIDE image stabilization, and Creative Style settings that allow you to take full control of your photography experience. And don’t worry if you’ve never used an SLR before. Assistance is built right into the camera, with a new on-screen Help Guide and Graphic Display to help you capture those special moments.
Sony’s 10.2 megapixels a230 is the world’s lightest DSLR featuring an APS-C sized image sensor and in-body image stabilisation. Its compact size makes it great for trips away when you want to grab superb pictures without taking up extra space in your luggage. Control layout on the camera has been revised with fewer buttons, so even first-time DSLR users needn’t feel intimidated by the creative options on offer.
Confused by photo jargon? Help is at hand with a friendly new interface on the camera’s clear, bright 2.7-inch LCD screen. Choose from any of six Scene Selection modes that adjust settings to suit any subject. The on-screen Help Guide explains your selection, complete with a sample image to demonstrate the results you’ll achieve.
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Popularity: 3% [?]
The DSLR-A550 (14.2 megapixels) is packed with advanced Sony technology that combine the spontaneity and freedom of Live View shooting with generous possibilities to realise your creative vision.
At the heart of the camera is a new Exmor CMOS sensor that ensures crisp low-noise images, packed with fine detail and vibrant colours. Dramatically reduced picture noise now allows super-sensitive shooting at up to ISO12800, allowing attractive results when shooting handheld in challenging situations like candlelit interiors.
The A550 features a superb (921k dot) 3.0 type Xtra Fine LCD screen for critical focusing and photo-quality viewing with class-leading colour, contrast and detailing.
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Popularity: 4% [?]
The SAL-75300 zoom lens lets you take incredible close-up portraits without making your subject nervous.
A compact zoom lens that brings you closer to action and portrait subjects. The compact, lightweight SAL-75300 4X zoom lens is a great value and an ideal choice for covering outdoor activities and sports action, even in large stadium locations. Its wide zoom range of 112.5mm to 450mm (35mm equivalent) handles both middle-ground subjects and portraits shot from a relaxing distance, so people won’t be nervous. This lens even captures intimate details and natural wonders close at hand.
Compact Lightweight Design
Gives you a super telephoto lens you can shoot with comfortably all day.
DSLR and 35mm Performance
Designed for superior performance with both DSLR APS-size CCD sensors and 35mm format cameras.
Close Shooting
You can capture wildlife, faces and architectural details about as close as five feet to the camera.
Long 4X Zoom Capability
One lens takes you from close-ups, to portraits, to super telephoto zooms — covering a 35mm-equivalent range from 112.5mm to 450mm.
Circular Aperture
Gives light sources a pleasing circular defocused effect in backgrounds.
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Popularity: 20% [?]
