Never before has SLR photography been so easy, so carefree, or so much fun. With the shooting ease and fast response of Quick AF Live View, the α380 and α330 make it easier than ever to enjoy the power and performance of digital SLR photography. And don’t worry if you’ve never used an SLR before. Assistance is built right into the camera, with a new on-screen Help Guide and Graphic Display to help you capture the images of beauty you’ve always wanted.

The 10.2 megapixels a330 features Quick AF Live View for responsive ‘freestyle’ shooting that keeps pace with what’s happening around you. This unique Sony system combines the benefits of live image preview with speedy and accurate autofocus, even with moving subjects. Now even brighter for a clear view when you’re framing shots in daylight, the 2.7-inch LCD screen tilts up or down over an extended angle range, increasing options for comfortable shooting in any position.

Imaging quality is superb, thanks to the APS-C sized CCD sensor working in harmony with the BIONZ image processing engine found on other a cameras. You’ll enjoy flawless, detail-packed pictures with low noise, even when you’re shooting handheld. The powerful BIONZ processor is also key to the new cameras’ speedy responses, allowing continuous shooting at up to 2.5 fps (2 fps in Live View mode). A new self-timer drive mode grabs a quick burst of 3 or 5 frames, cutting the chances of spoiled portraits and groups shots when someone blinks at the wrong moment.

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Reviews

Sony A330 Review by photographyblog.com

Comparing a camera to its immediate predecessor is one thing, but what the Sony A330 will be measured against is its competition – and here the new offering still has the same advantages as the older A300; namely, fast Live View autofocus and no extra shutter lag or unnecessary mirror slapping. This alone earns it an ‘Above Average’ rating. Our recommendation, however, still goes to its predecessor the Alpha A300 or its higher-resolution sibling the A350, which offer the same advantage in a much better designed and ultimately easier-to-use body – so grab one until stocks last.

Sony Alpha DSLR-A330 review by imaging-resource.com

Compared to the other two Alphas in this series, the A230 and A380, the Sony A330 shines as the better performer. Between the A230 and A330, there’s a slight color difference among yellows and greens; and the Sony A330 also scores higher in the areas of low-light autofocus and flash power over both of its siblings. For just $100 more, you also get a remarkably fast Live View mode and a tilting LCD; but we think the better indoor performance you’ll get from the Sony A330, both with and without flash, is why you should spend the extra money on the A330 over the A230.

Unless you plan to make enlargements up to 16×20 inches, you won’t need the Sony A380′s 14-megapixel image size, because the Sony A330 is able to output 13×19-inch prints with no trouble at all.

Sony Alpha DSLR-A330 review by cameralabs.com

Sony’s Alpha A330 sits in the middle of three models in the company’s consumer DSLR range, featuring 10.2 Megapixel resolution, built-in image stabilisation which works with any lens you attach, a quick Live View system and vertically-tilting screen. It’s a fair specification, although one which shares a great deal with its predecessor, the Alpha A300 – indeed as we mentioned at the start of this review, the internal specification is almost identical, with most of the changes being external.

This is an interesting strategy since the majority of new rival DSLRs look pretty similar to their predecessors on the outside but normally feature significant internal enhancements. Always fond of bucking the trend, Sony has opted for the opposite strategy here, keeping most of the internals of the A330 unchanged from the earlier A300, but housing them in a significantly redesigned body with a revamped user interface.

Sony has done this in an attempt to appeal to those buying their first DSLR, who have previously been put off by large cameras and tricky controls. Clearly convinced it had the internal specification right on its previous generation, Sony’s instead concentrated on shrinking the body and making it easier to use here – and it both respects it’s succeeded.